Broker Check
Joshua DeJohn, BFA™

Joshua DeJohn, BFA™

Partner

585-586-5640

585-586-5655

josh@waterstonefinancialservices.com

Helping You Make Confident, Values-Based Financial Decisions

I serve as a thinking partner to my clients—helping them make sound financial choices and avoid costly missteps. My role is to guide individuals in clarifying their goals and gaining a clear understanding of their current financial landscape, so they can live with greater intention and confidence.

Through a consultative, relationship-driven approach, I blend strategic financial planning with professional investment management and coordinated advice from legal, tax, and insurance experts. This integrated model allows us to address both life transitions and long-term wealth strategies—empowering you to align your finances with your values and lifestyle.

As a Behavioral Financial Advisor (BFA™), I specialize in helping clients make rational, values-driven decisions—even in times of emotional or economic uncertainty. My work goes beyond spreadsheets and market trends to address the psychology of money and the deeply human side of financial planning.

I believe in preparing proactively for life’s "what-ifs"—whether that's a long life, a sudden health issue, or a shifting economy. By equipping you with practical tools and emotional insight, I help transform reactive behaviors into thoughtful, strategic responses aligned with your long-term vision.

What You Can Expect:

  • A clear connection between your financial resources and life goals
  • Expert guidance rooted in behavioral financial principles
  • Reassurance and strategy during periods of market volatility
  • Confidence in the face of unplanned life events
  • Personalized service grounded in understanding your unique story

My mission is simple: to provide clarity, peace of mind, and well-informed advice—so you can navigate life’s complexities with purpose and confidence.

Before forming this company with Kathy, he has been a Financial Consultant and Planner since 1989 with American Express Financial Advisors, Sage Rutty and Company, and Citibank, NA.

 Joshua has a BS in Finance from SUNY at Fredonia.

More information about Josh’s background and career can be found on his LinkedIn profile, his Joshua DeJohn Osaic ADV (2024), and FINRA’s BrokerCheck site.