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About WFS: More than Money

About WFS: More than Money

April 22, 2024

We help you develop, organize and use your financial resources to have the life you desire.


A client/advisor relationship generally begins with financial planning and investment planning. As deeper understanding and trust develops over time, the relationship expands to become part of the “life support system”. Financial Future Chart organizes topics, processes and tools that Waterstone provides to our clients organized by categories. Below adds more meat to the discussion.


  1. Financial Planning. There is a “Know your customer” rule for advisors. “Know your advisor” works equally for clients. Financial planning is generally the baseline, structured experience that opens the relationship beyond first impressions.
  2. Retirement planning. This is likely everyone’s #1 goal. It’s preparing for financial independence in later life. It starts at the beginning of financial dependence on a career.
  3. The personalized, long-term relationship. Money isn’t everything but money touches everything. Attitude is everything and attitude touches everything. Having a thinking partner, a trusted sounding board for life’s many, many decisions improves the calm during volatility, the range of perspectives during confusion and the level of success over time.
  4. Providing advice within the family. Family is a complicated core to life. Understanding the evolution of a family from genetic, cultural, social, generational and personal perspectives helps keep the focus and strives for safety and security.
  5. Progress towards goals. As markets go up and down and personal opportunities come and go, having an objective reference point in a financial plan helps keep the focus. It’s the touchstone. You’re on track, ahead or behind….and why.
  6. Professional referrals. There are areas of expertise outside of an advisor’s realm that deserve high competency. An advisor may have a network of working relationships with trusted professionals who communicate clearly and efficiently about mutual clients. It’s creating “the life support team” to keep financial life elements in order. This likely includes attorneys, accountants and tax preparers, life insurance specialists, long term care and health insurance specialists, eldercare and caregiving resources. An advisor learns from each client’s life circumstance and needs for a storehouse of resources available to others.
  7. Lending Services. Advisors help with the asset side of the equation. Advisors can help assess liabilities with thoughtful analysis: discussing rates for large purchases, leveraging assets for other purchases, accessing a wider range of lending institutions.
  8. College planning. Advisors can assist in saving for college through gifting, college savings plans. Waterstone has a strong relationship with College Assistance Plus who focuses on the bigger college decision and student preparation for campus life. We defer our good intentions to CAP+ professional competencies.
  9. Philanthropy. A giving plan helps maintain the focus for intentional and effective use of money for charities both during and after a client’s lifetime. Make the world a better place.